Internet Marketing Services Including Web Design, Search Engine Optimization (SEO), Custom Facebook Pages (Fan Pages), Video Marketing, & More. Serving Lynchburg, Roanoke, Charlottesville, Blacksburg, Central Virginia, & Beyond.
SEO / Local Search
Showing up high in the search engines for your desired keyword/keyword phrase can be one of the most important factors in determining the success or failure of the marketing of many different types of businesses.
Here’s A Few Reasons Why Google Places & Other Local Search Is Critical:
*For many types of businesses approximately 80% of their local business comes from people that live and work within 5 miles of the business.
*Many traditional types of advertising are dying or are not cost effective for many types of businesses.
*Approximately 20% of all searches in Google are related to location. These are searches like “restaurant Roanoke Virginia”, where a potential customer is looking for someone locally.
*Recent changes in the way Google displays local search results have made ranking high in Google local more important than ever.
Read more »Website Design
As consumers continue to turn online looking for goods/services it can be critical to small business owner to have a professional website. In many cases a companies website is the first impression a potential customer has of a business.
Many businesses today have a website, but in many cases they are outdated. Many lack the critical components that can make or break the effectiveness of a website.
While having an website that is attractive and projects a professional image of your business is important, it is also critical that the website is set up with the elements to help actually convert the visitors into new customers for your business.
Elements that are important when setting up a website that can actually create leads and generate more business include:
*A call to action is critical to successful website.
*Lead Capture Forms to build Email Marketing.
*Easily located “Contact Us” information.
*Links to a Facebook Page/Twitter.
*Utilizing Video to engage visitors.
Facebook Pages
Companies that choose to ignore Facebook and Twitter in their overall marketing program may be doing so at their own peril. Social media allows companies to connect with customers on a personal level unlike any other form of marketing.
Reasons Your Business Shouldn’t Ignore Facebook & Twitter:
*Nearly 25% off all internet traffic in the United States is on Facebook. Stop and think about that for a minute. One website accounts for nearly a quarter of all the page views of everyone online in the United States.
*Companies with Facebook Fan Pages have consistently shown that customers who have “Liked” their Facebook Fan Pages spend more money with their business then customers who haven’t “Liked” their Facebook Fanpage.
According to a article on Marketwire, “Even Facebook is now a destination for online bargain shoppers. One in three Internet users say that they will be looking for deals on the world’s largest social network.”
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